Karli Lundquist

I'm a senior art director with over a decade of experience building brands, visual systems, and the teams behind them. My work spans digital, print, and everything in between. To me, the medium isn't the focus; it's the mission and experience driving it all. I'm drawn to brands that have a real story to tell and give a damn about the work they do.

I came up as a graphic designer, which means I live and breathe design systems. Give me a brand identity problem, and I'll obsess over every use case until it clicks. Give me a team to manage, and I'll obsess over their growth with the same care and attention. Watching someone find their groove as a creative is one of the best parts of the job.

As a leader and former competitive runner, I know the importance of individual performance, especially in the service of a collective goal. You're only as good as your last project, and the drive to keep pushing forward never fades. It's a hard-won lesson — one I learned one mile at a time.

When I'm not designing and directing, you can find me hitting up the trails with my two dogs, trying the best food I can find, or hunting down vintage finds, especially 70’s vinyl.