United Credit Website
United Credit | 2022-23 | Art Director + Designer
I led the redesign of United Credit’s website following its rebranding after a merger. The primary objective was to completely overhaul the site to improve user experience while effectively showcasing the full breadth of United Credit’s offerings. This project required strategic thinking and a strong focus on balancing an extensive amount of content with a user-friendly and visually engaging layout.
BRIEF
The primary objective was to completely overhaul the site to improve user experience while effectively showcasing the full breadth of United Credit’s offerings. This project required strategic thinking and a strong focus on balancing an extensive amount of content with a user-friendly and visually engaging layout.
Project Goal
Develop a simple, intuitive website that prioritizes ease of navigation.
Present complex financial information in a clear, digestible, and visually appealing format.
Strengthen United Credit’s rebranded identity and align the website’s look and feel with its new vision.
Pain Points
Overwhelming Content: The existing website felt cluttered and overwhelming due to the volume of information, creating a poor user experience.
01.
Content Retention: Despite the need for simplification, much of the existing content needed to remain accessible, posing a challenge in ensuring both clarity and engagement.
02.
User Journey: Potential customers often struggled to quickly locate the funding solutions they were looking for, impacting conversions.
03.
FINAL DESIGN
The redesigned website successfully transformed United Credit’s online presence, achieving:
Enhanced User Experience: A streamlined navigation system and visually engaging layout made it easier for users to find information and explore funding solutions.
Increased Clarity: Key information was presented in a way that felt accessible and approachable, improving user understanding and engagement.
Brand Alignment: The website now reflects United Credit’s refreshed identity, establishing trust and credibility with potential customers.
By combining strategic design thinking with a user-first approach, the new website serves as a powerful tool for both educating users and driving conversions, positioning United Credit as a leader in its space.
Figma Prototype
Live site