United Credit Branded Materials

United Credit | 2022-23 | Art Director + Designer

After the merger of two companies, United Credit needed a comprehensive rebranding to unify its materials under a cohesive identity. As Art Director, I led the initiative to refresh all assets, aligning them with the newly established brand guidelines. This involved redesigning marketing collateral, internal communications, and event branding while improving the clarity and visual appeal of data-heavy content. By creating streamlined, audience-specific materials with a polished aesthetic, I successfully established a consistent brand presence that resonated with both internal stakeholders and external audiences.

BRIEF

Following the merger of two companies, United Credit embarked on a comprehensive rebranding initiative to unify and refresh all marketing and communication assets. The project aimed to align existing materials with the newly established brand identity, ensuring consistency and professionalism across all touchpoints.

Project Goal

Revitalize existing materials to reflect the updated United Credit branding, incorporating new logos, color palettes, and typography from the brand guidelines.

  1. Enhance clarity and readability of information, especially for data-heavy content, by creating visually engaging and easy-to-read graphs and infographics.

  2. Streamline materials for both B2B and B2C audiences, ensuring alignment with the company’s refreshed positioning.

Pain Points

Overwhelming Amount of Content: Existing materials included an excessive amount of information, making it difficult for audiences to digest and engage.

01.

Need for Consistency: Legacy assets from both merging companies lacked cohesion and required a unified design system.

02.

Visual Appeal: Graphs and data presentations were cluttered and hard to interpret, demanding a more modern and simplified approach.

03.

FINAL DESIGN

As the Art Director and lead designer for this initiative, I developed a cohesive visual identity that seamlessly integrated the new United Credit brand across all assets. Key deliverables included:

  • Marketing Collateral: Redesigned brochures, flyers, and presentations for both B2B and B2C audiences, focusing on clean layouts and impactful visuals.

  • Internal Communications: Crafted templates for internal presentations and newsletters to enhance team engagement and reflect the new branding.

  • Event Branding: Delivered comprehensive designs for events, including banners, booth designs, and promotional materials, ensuring a polished and professional presence.

  • Graphs and Infographics: Revamped complex data presentations with simplified, aesthetically pleasing graphs that improved readability and audience engagement.

Through this process, I ensured every asset was not only aligned with the brand guidelines but also resonated with target audiences, effectively communicating United Credit's renewed vision and values.