Brief

Sun Pharma Dermatology wants to create an online persona, named Crack Up Charlie, to support those with psoriasis with humor. Assets needed are a logo, Twitter post, and profile graphics.

Solution

Since psoriasis causes the skin to crack and the persona’s name is Crack Up Charlie, I used a cracked texture in the logo to tie it back to that. To add humor to a sensitive subject we decided to use hand-drawn elements throughout the social graphics.

Creative Director: Marc Dionne
Art Director: Erin Miller
Designer: Karli Lundquist