Retain. Brand Identity
Brief
Retain. is looking to get up and off the ground as a startup SaaS company that provides retention tools to companies. The brand should feel fresh, and stand out from the competition while still being modern.
Solution
I wanted to infuse a “human” element to highlight Retain's human-centered approach. While competitors often lean on tech-heavy, geometric designs, we chose a hand-drawn underline. This adds visual intrigue and symbolizes their people-centric focus.
