Brief

Create an engaging Memorial Day promotion while also teasing the start of the “Summer Camp Fitness Challenge” to new and existing iFIT members.

Solution

I decided to play up the camping aspect of the “Summer Camp Fitness Challenge” in addition to Memorial Day being the unofficial start of the camping season. To convey the passage of time I created sunset, night, and sunrise backgrounds to gradually show the end of the promotion similar to packing up camp on the last morning of a trip.

Creative Director: Anna Fladmark
Designer: Karli Lundquist