iFIT Memorial Day Promo
Brief
Create an engaging Memorial Day promotion that teases the upcoming summer challenge. The challenge is centered around National Parks around the world.
Attribution
Creative Director: Anna Fladmark
Art Director: Karli Lundquist
Designer: Allie Stikka
Brainstorming
We begin with brainstorming and mood-boarding in Figjam, where each team member presents their ideas to the group. Then, we vote and narrow down the options until we find the perfect direction.
After initial brainstorming, each designer comes up with a concept based on the direction from the brainstorm, here is the final creative execution.
