Brief

To add interest and engagement to a typical Labor Day promotion, iFIT is giving away a trip to a lucky customer. The goal is to generate revenue with a percentage off of the iFIT membership and highlight the giveaway.

Solution

One of the features of iFIT is the ability to work out virtually around the world. Working off of this, I decided to highlight popular locations where iFIT had content as “inspiration” for the vacation giveaway.

Creative Director: Anna Fladmark
Designer: Karli Lundquist