ifit Labor Day Promo
iFIT | 2022 | Designer
I spearheaded the creative direction for iFIT’s Labor Day promotion, an initiative aimed at boosting engagement and revenue through a unique membership giveaway. To elevate this typical holiday promotion, we tied it to a compelling customer experience: a vacation giveaway. The campaign required a thoughtful blend of creativity and strategy to be effective.
Creative Director: Anna Fladmark
Designer: Karli Lundquist
BRIEF
Create an engaging, data-driven email to summarize and celebrate members’ yearly progress with iFIT, making the data both visually compelling and personalized.
Because all text in the email must remain live, visual elements need to complement rather than interfere with the text, balancing clarity with a striking visual style.
Project Goal
Promote the Giveaway: Create engaging assets to increase participation in the vacation giveaway.
Boost Membership Renewals: Encourage existing members to renew their subscriptions with a percentage-off discount.
Highlight iFIT’s Unique Features: Use the platform’s global workout content to inspire members and connect it to the giveaway experience.
Pain Points
Labor Day Aesthetic: Without a traditional design language for Labor Day promotions, the challenge was to craft visuals that tied together the holiday and the giveaway in a cohesive, engaging way.
01.
Message Balance: The campaign needed to equally emphasize the membership discount, the vacation giveaway, and the unique workout content without overwhelming the audience.
02.
Content Inspiration: Developing assets that captured the excitement of the giveaway while staying authentic to iFIT’s brand required a creative, travel-inspired approach.
03.
Paid Advertising
Social Media “Teaser” Posts
FINAL DESIGN
The Labor Day campaign successfully brought together iFIT’s fitness offerings and the vacation giveaway in a way that felt fresh, exciting, and on-brand. Key outcomes included:
Increased Engagement: The travel-inspired visuals and messaging captured members’ attention, driving more entries into the giveaway.
Revenue Growth: The percentage-off discount led to a significant uptick in membership renewals, exceeding projections for the holiday promotion.
Brand Reinforcement: By tying the giveaway to iFIT’s global workout content, the campaign reinforced the brand’s value proposition, showcasing how members could “travel the world” through fitness.
Through a thoughtful approach to storytelling and design, this project not only achieved its goals but also left a lasting impression on members, solidifying iFIT’s position as a leader in immersive fitness experiences.
