Email Component Party

Brief

To continually innovate our email designs, I launched an initiative to brainstorm and create new components for our Figma email library. Each week, I sent out a prompt, giving designers 1-2 weeks to develop their components. We then reviewed and voted on our favorites with the CRM team.

Attribution

Creative Director: Anna Fladmark
Art Director: Karli Lundquist
Designers: Allie Stikka, Alan Thomas, Nicolett Sziatinszky, Audris Lim, Adam Sands

Brainstorming

Starting with brainstorming, designers created multiple options per the prompt. After the deadline was met, each designer voted for their favorite, then we presented the popular options to the CRM team to discuss the feasibility and timelines for coding the components for their own library.

Execution

After voting was completed, we met with our CRM and email dev team members to discuss feasibility and to start the process of coding and testing these components to be added to their own code snippet library.