iFIT Black Friday Promo
Brief
Create an engaging Black Friday promotion that emphasizes the discount, while also teasing the exclusive content that will be available to those that renew.
Attribution
Creative Director: Anna Fladmark
Art Director: Karli Lundquist
Designer: Allie Stikka
Brainstorming
We begin with brainstorming and mood-boarding in Figjam, where each team member presents their ideas to the group. Then, we vote and narrow down the options until we find the perfect direction.
After initial brainstorming, each designer comes up with a concept based on the direction from the brainstorm, here are those concepts.
After meeting back up and reviewing concepts, we combined three of the ideas to create the final creative execution.
