Brief

For an engaging Black Friday promotion, we offered a "doorbuster" to the first 250 customers who renew their membership. This doorbuster was a mystery "swag bag," keeping subscribers excited with the surprise of not knowing what's inside.

Solution

A common theme for Black Friday promotions is dark email backgrounds, neon, or retro elements so I landed on using neon typography to create a visually interesting spin to our message.

Creative Director: Craig Stapley

Art Director: Anna Fladmark
Designer: Karli Lundquist