Brief

Create an engaging “year in review” email that shows the member’s workout stats from the past 12 months. Similar to Spotify Wrapped and Strava’s end-of-year stats email.

Solution

For this concept, I opted to explore a completely new stylistic approach, diverging from my previous work, and found the process immensely enjoyable. Drawing inspiration from various representations of data, I aimed to create visuals that are graph-like yet non-traditional. The result is a series of three examples, ranging from highly experimental to more practical solutions that our CRM team can implement.

Creative Director: Anna Fladmark
Designer: Karli Lundquist